When we want to attract people to our food we need to make
it the most appetizing possible to ours eyes, because as people commonly says “foods
enters by the eyes”, and that is the true. If you see a photo of hamburger, a
pizza or other in the street, you will be tempted to buy it, even when you are
not hungry, but the backstage of that photo is not only a hard job but is not pretty. is convenient for the advertising industry to make food photos more attractive by using style and computer programs. A good photo requires props, style, good lighting and velocity, the
photographer needs to be fast so the food does not by ruin. however, in order to attract more costumers, someone could deceive online reviews. Even when we buy
food because looks good, could be a disappointment if the taste is not good,
the food stylish and Food Company taking the photo needs to be very good to
take a good provocative photo of a food that taste well.
We read the articule Advertising vs real life: Why the food we eat doesn’t look like food in the pictures, from Global news by Adam Frisk and noticed that when you see a photo of a burger like this one, your mind makes you feel you are hungry and that you want a burger, but when you buy it never looks the same; that is because restaurants use food stylish professionals on their advertisements to take the most beautiful and provocative photos to sell to costumers.
As food photographer Sébastien Dubois-Didcock explains, a photo session could take even 4 hours, with a team of stylists, assistants and more, who needs to keep the food fresh and beautiful even substituting it during the session, as companies such McDonald's, Burger king, Subway and others do, working fast with the team to show the ingredients of the burger in an artistic way, thing that the restaurants can't do, because they are fast food places
This fast food places and other pre packed food companies, are clear of the reality, but trying to get more consumers, they use this marketing techniques to make food more Appling to the consumer
"Skylark Burt explain in 5 tips the best techniques for a good food photo:
- Angle
- decoration
- natural light
- stack and layers
- coloring"
In the other hand photographer Jonathan Pollack "explains this tips for a good photo composition:
- covers de area with basic color or patterned papers to enhance the food
- laid out the table with the tablecloth, silverware and napkins
- chose the food which looks the best, don't use burn or ruin food
- moister the food, make the glasses or vegetables shine with water
- use the garnish ingredients as cucumbers, spices and sauces in the front or top of the dish"
Sources:
- http://www.duboisdidcock.com/edibles
- http://digital-photography-school.com/5-tips-to-seriously-improve-your-food-photography-techniques/
- http://digital-photography-school.com/food-photography-techniques-and-tips/
- http://eatst.foodnetwork.ca/blog/wp-content/uploads/2012/03/DSC_0005.jpg
- http://www.essentialingredient.com.au/featured/food_presentation_secrets/
